# Shmo Software: custom software and AI automation URL: https://shmosoftware.com/ > Stop paying your best people to copy and paste. We'll build the software that does it. A marketing agency and custom software developer for growing businesses. Anything your team does the same way every week, we can take off their plate for a fraction of what custom software usually costs, because we write the code with AI. Book a free build call and bring the job your team hates most. [Book a free build call](https://shmosoftware.com/#book) (Free, 30 minutes, no pitch deck) or [see what we've built](https://shmosoftware.com/#work). ## Built for our own businesses first - **7 figures** in product sales from our own software - **40 hrs to 3** of monthly report work - **6 stores** with every call graded by AI - **$350 a month** saved by owning our data - Our own products: Shmello, Shmo Card, Shmo Funds, Shmo Stuff, From Me 2 You ## Today's the day **Is there software you've always wanted for your business, but never built because of the price?** Custom software used to be for big companies with big budgets. Now we write the code with AI, so the dashboard, automation or app you pictured gets built faster, and for a fraction of what custom software usually costs. - The dashboard with the whole business on one screen - The automation for the chore your team repeats every week - The app your customers keep asking for Super simple software to solve everyday problems. We like challenges. ## How it works 1. **Book a free build call.** Tell us the job your team repeats every week, or the tool you always wanted. We ask how it runs today and which tools it touches. 2. **We build it.** We write the code with AI, so it gets built faster and for a fraction of what custom software usually costs. 3. **Your team gets its week back.** Your people check the results instead of doing the work, and spend the time on customers. What would your team do with 37 extra hours a month? ## What we build If a person on your team does it the same way every week, it is probably on this list. - **Reports that build themselves**: Ad, sales and call reports pulled from the tools you already use, written up by AI and checked by a person. - **Call recording and grading**: Every call recorded, transcribed and graded against your own scripts, so you coach with facts. - **Data bridges and importers**: Your data moved out of vendor systems and into places you own, and fed to the automations that use it. - **Customer comeback automations**: Texts and emails that go out on their own to customers you have not seen in a while. - **Web and mobile apps**: Custom tools your team or your customers use every day, on the web, iPhone and Android. ## Who it's for - **Local and retail stores**: Pawn, auto, jewelry and multi-location shops with customer lists stuck in the point of sale and phones nobody has time to review. Examples: Win-back texts, call grading, review requests. - **Marketing agencies**: Agencies that lose the first week of every month to client reports and cannot hear every call their ads create. Examples: Automated client reports, call tracking and grading. - **Service businesses**: Teams of 5 to 100 copying data between systems, keeping spreadsheets alive, and hiring people to push paper. Examples: Data bridges, custom dashboards, internal apps. ## What you can build: 56 ideas The tool you always wanted is probably simpler than you think. Here are some of the everyday problems custom code solves. These are ideas, not client results. The full list also lives at https://shmosoftware.com/ideas.md. ### Reports that build themselves If someone spends the start of every month building the same report, software can build it for them. Your team just reviews and sends. - **Monthly client reports, built for you**: Pulls Facebook and Google ad results into a finished client report that your team only has to review and send. Replaces: Days of copying numbers into slides. For: agencies. [How we built it for ourselves](https://shmosoftware.com/#ad-reports). - **End of day close summary**: Adds up the day's sales, payments, voids and cash by register and sends it to you at closing. Replaces: Tallying the close sheet by hand. For: stores, service businesses. - **Monday numbers in your inbox**: Emails you last week's sales, new customers and top sellers every Monday, compared to the week before. Replaces: Running reports from three systems every Monday. For: any business. - **Staff and tech scorecards**: Shows each employee's sales, finished jobs, reviews and call scores so reviews and bonuses are based on facts. Replaces: Guessing who your top performer is. For: any business. - **Commission calculator**: Figures each person's commission straight from the sales data and hands payroll a finished list. Replaces: A spreadsheet someone rebuilds every pay period. For: stores, service businesses. - **Bookkeeper-ready exports**: Packages your sales, expenses and payouts into the exact files your bookkeeper asks for each month. Replaces: Digging for exports and receipts at tax time. For: any business. - **Where new customers came from**: Tallies how each new customer found you, whether a form, a call or a walk-in, so you know which marketing is working. Replaces: Asking how they heard about you and never writing it down. For: any business. ### Phone calls Every call is a customer. Software can record, sort, score and follow up on them so none slip through. - **Call grading against your script**: Records, transcribes and scores every call on whether your team followed your script and asked for the visit. Replaces: A manager listening to random recordings. For: stores, service businesses, agencies. [How we built it for ourselves](https://shmosoftware.com/#call-grading). - **Missed call text back**: Sends an automatic text when a call goes unanswered so the customer does not just call the shop down the street. Replaces: Hoping they leave a voicemail. For: any business. - **A tracking number for every ad**: Gives each ad, flyer and listing its own phone number so you know which one made the phone ring. Replaces: Guessing which ad worked. For: stores, agencies, service businesses. - **Call notes saved automatically**: Writes a short summary of each call and saves it to the customer's record along with any follow-up needed. Replaces: Typing notes after every call. For: any business. - **Coaching clips for staff meetings**: Pulls the best and worst calls of the week so you can play them in training. Replaces: Searching hours of recordings for examples. For: any business. - **Hot lead alert**: Texts the owner right away when a caller asks about a big ticket item or sounds ready to buy. Replaces: Hearing about the big sale that got away. For: stores, service businesses. - **Voicemail to task list**: Turns each voicemail into a written note with the caller's name, number and what they need, and assigns it to someone. Replaces: Listening to voicemails one by one each morning. For: any business. ### Dashboards The numbers you check every morning, on one screen that updates itself. - **Back office TV dashboard**: Puts today's sales, calls and appointments on a TV in the back office so everyone sees the same numbers without asking. Replaces: Asking the manager how the day is going. For: stores, service businesses. - **Ad spend next to real sales**: Lines up what you spent on ads with the calls, visits and sales that actually came in. Replaces: Matching ad bills to the register by hand. For: stores, agencies, service businesses. - **Client health board**: Shows every client's results, spend and last contact on one page, with a red flag on the ones that need attention. Replaces: Opening five ad accounts before every client call. For: agencies. - **Job board for the shop floor**: Shows every car, repair or order with its status, who is working it and what is waiting on parts. Replaces: A whiteboard and a pile of sticky notes. For: service businesses, stores. - **Aging inventory tracker**: Flags items that have sat in the case or on the shelf too long so you can mark them down or move them. Replaces: Walking the floor with a clipboard. For: stores. - **Your numbers on your phone**: A simple phone screen with the few numbers you care about for every location, updated through the day. Replaces: Logging into several systems or calling each store. For: any business. - **Open chair and open bay view**: Shows the open slots for every stylist, tech or service bay this week so the front desk knows what to fill. Replaces: Flipping through the appointment book. For: service businesses. ### Customer follow-up The follow-ups everyone means to do and nobody has time for. Software sends them on schedule, every time. - **Big customer win-back text**: Texts you, or the customer, when a regular big spender has not been in for 60 days. Replaces: Noticing months later that they stopped coming. For: stores, service businesses. - **Loan and layaway due reminders**: Texts customers a few days before a pawn loan or layaway payment is due, with the amount and the date. Replaces: Staff calling down a due list. For: stores. - **Review request after the visit**: Asks happy customers for a Google review by text right after a sale or a finished job. Replaces: Remembering to ask at the counter. For: any business. [We built Shmo Card](https://shmosoftware.com/#shmo-card). - **Service due reminders**: Reminds customers when their oil change, cleaning, checkup or tune-up is coming due. Replaces: A card file of reminder dates. For: service businesses. - **Quote follow-up**: Checks in by text or email on every quote that has not been accepted after a few days. Replaces: Quotes that die in a folder. For: service businesses, agencies. - **Birthday and anniversary offers**: Sends a note and an offer on a customer's birthday or the anniversary of a big purchase, like an engagement ring. Replaces: Nothing, because nobody tracks the dates. For: stores, service businesses. - **Appointment confirm and reschedule**: Confirms tomorrow's appointments by text and lets people reschedule with a reply instead of just not showing up. Replaces: The front desk calling everyone the day before. For: service businesses. ### Data and connections Your systems do not talk to each other, so your people do the talking for them. We build the bridges. - **Register to CRM bridge**: Sends every new customer and sale from your point of sale into your CRM so your follow-ups run on real data. Replaces: Exporting and importing spreadsheets. For: stores, service businesses. - **Get your data off a vendor's server**: Moves your records from a vendor's paid system to a secure server you own and control. Replaces: Paying every month to rent access to your own data. For: any business. [How we built it for ourselves](https://shmosoftware.com/#data-bridge). - **Custom data importer**: Takes the messy export from any old system and cleans it into a list your marketing tools can use. Replaces: Fixing columns in a spreadsheet by hand. For: any business. [How we built it for ourselves](https://shmosoftware.com/#data-importers). - **One customer list for every location**: Merges customers from every store into one clean list with the duplicates removed. Replaces: Separate lists that never match. For: stores, service businesses. - **Inventory sync across channels**: Keeps stock counts matched between your store, your website and marketplaces like eBay. Replaces: Updating quantities in three places. For: stores. - **Leads sent everywhere at once**: Sends each website form or new lead to your CRM, the right salesperson's phone and your tracking sheet at the same time. Replaces: Forwarding lead emails around the office. For: any business. - **Paid jobs into QuickBooks**: Pushes paid invoices and finished jobs into your accounting software without anyone retyping them. Replaces: Entering everything twice. For: service businesses, agencies. ### Tools for your team Small apps built around how your team already works, instead of forcing your team into software built for someone else. - **Opening and closing checklists**: Gives staff a phone checklist for opening and closing, with photos, and tells you what got skipped. Replaces: A paper checklist on a clipboard. For: stores, service businesses. - **Intake that fills itself in**: Scans a driver's license or a VIN and fills in the customer or vehicle details on the ticket. Replaces: Typing details off a license or a door jamb. For: stores, service businesses. - **Buy counter price lookup**: Shows staff recent sold prices and your own past buys for an item so offers stay consistent. Replaces: Searching eBay on a personal phone at the counter. For: stores. - **Hold period tracker**: Tracks each item's required hold period and tells staff the day it can go out on the floor. Replaces: A notebook of hold dates. For: stores. - **Job photo log**: Lets techs snap before and after photos and notes that attach to the right job automatically. Replaces: Photos lost in someone's camera roll. For: service businesses. - **New hire training hub**: Puts your scripts, how-to videos and quick quizzes in one place a new hire can work through on day one. Replaces: Shadowing whoever has time. For: any business. - **Quote and estimate builder**: Builds a clean, branded quote from your own price list in a few taps. Replaces: Retyping the same quote template in Word. For: service businesses, agencies. ### AI assistants AI that knows your business, answers the easy questions and handles the busywork, so your people can focus on customers. - **The "are you open today?" bot**: Answers questions about hours, holiday closures, directions and parking by text, chat or phone, any time of day. Replaces: Staff answering the same questions all day. For: any business. - **After hours phone answering**: Picks up after hours, answers common questions and books a callback or an appointment. Replaces: Calls going to a full voicemail box. For: stores, service businesses. - **Ask your own files**: Lets staff ask something like "what is our return policy on gold?" and get the answer from your own documents. Replaces: Interrupting the manager. For: any business. - **Reply drafts in your voice**: Writes a first draft reply to every review, Facebook message and email for a person to approve and send. Replaces: Staring at a blank reply box. For: any business. - **Photo to listing writer**: Turns a few photos of an item into a titled, described online listing ready to post. Replaces: Writing every listing from scratch. For: stores. - **Meeting notes and follow-up**: Turns a recorded client meeting into notes, a to-do list and a draft follow-up email. Replaces: Scribbling notes while trying to listen. For: agencies, service businesses. - **Paperwork reader**: Reads invoices, receipts and intake forms and pulls the key details into your system. Replaces: Retyping info off paper. For: any business. ### Apps, portals and websites What your customers see and use: websites, customer portals, and web, iPhone and Android apps that make you easy to buy from. - **Customer status page**: Lets a customer check where their repair, order or job stands without calling you. Replaces: "Is it ready yet?" phone calls. For: service businesses, stores. - **Client portal for agencies**: Gives each client one login with their reports, invoices, files and requests. Replaces: Email threads and shared folder links. For: agencies. - **Online booking with your rules**: Lets customers book the right service with the right person, with your deposits, buffers and rules built in. Replaces: Back and forth texts to find a time. For: service businesses. - **Your own loyalty app**: A simple app or text club where customers earn points and get offers from your business. Replaces: Paper punch cards. For: stores, service businesses. - **Pay from your phone**: Lets customers pay an invoice, a layaway or a loan payment from their phone. Replaces: Customers driving in just to pay. For: stores, service businesses. - **Quote from a photo**: Lets customers send photos of an item or a job so your team can reply with an estimate. Replaces: Quoting over the phone without seeing it. For: stores, service businesses. - **A website that answers real questions**: A fast, clean site built around what your customers actually ask, with a clear way to call, book or buy. Replaces: An outdated site nobody updates. For: any business. Don't see yours? We like challenges. ## Proof we run on it ourselves Shmo Software LLC is a marketing agency and custom software developer. Our own agency work gives us real problems to solve, and we use what we build to run the business. ### The monthly ad reports that ate the first week - **For:** Pawn Leads, our marketing agency - **Result:** 40 hrs to 3 of report work every month - **Before:** Every month our senior team built Facebook Ads and Google Ads reports for every client by hand. It took about 40 hours, the whole first week of the month, which is also our busiest week. - **What we built:** Software that pulls the numbers from Facebook and Google on its own, builds each client's report, and flags anything that looks off for a person to check. - **After:** About 3 hours of review a month. The reports carry more detail than anyone had time to write by hand, and the first week of the month belongs to clients again. - **Built with:** Facebook Ads API, Google Ads API, AI summaries, Scheduled jobs - **Link:** https://shmosoftware.com/#ad-reports ### Every call graded, without listening to every call - **For:** Pawn Leads, our marketing agency - **Result:** 6 stores with every inbound call graded, running today - **Before:** Our Facebook ads sent people to call the shop. To know which ads brought good calls, someone had to listen to recordings, and nobody has time to listen to all of them. - **What we built:** Tracking numbers on the ads, then an automation that records every inbound call, turns it into a transcript, and grades it against the shop's own scripts and quality checks. - **After:** It runs today for 6 local jewelry and pawn stores. We know which ads bring real customers and which bring junk calls, and owners coach their team with real calls. Nobody sits with headphones on for hours. - **Built with:** Call tracking, Transcription, AI grading against SOPs, Alerts - **Link:** https://shmosoftware.com/#call-grading ### Getting our own data back - **For:** Pawn Leads, our marketing agency - **Result:** $350 a month saved, and the data is ours - **Before:** Our records were uploaded to a big vendor's server, and the vendor charged a monthly fee to keep holding them. Our own data, behind someone else's paywall. - **What we built:** A bridge: an automation that downloads the new data on a schedule and moves it onto our own secure internal server. - **After:** The $350 monthly bill is gone, and the data sits on hardware we own and control. - **Built with:** Scheduled sync, Secure file transfer, Internal server - **Link:** https://shmosoftware.com/#data-bridge ### Customers you forgot about, coming back - **For:** Pawn Leads, for the local stores it markets - **Result:** Win-back texts and emails that send themselves - **Before:** The best customer list a shop has is locked inside its point-of-sale software and phone records, where marketing tools cannot see it. - **What we built:** Custom importers that pull customers out of business software and databases, so automations can act on them: people you have not seen in a while, or people who asked about something on a call. - **After:** The right message goes to the right customer on its own, and regulars come back more often. - **Built with:** Custom importers, Database sync, Marketing automations - **Link:** https://shmosoftware.com/#data-importers ## Our software and the Shmo suite Our current portfolio includes Shmello, Shmo Card, Shmo Funds, Shmo Stuff and From Me 2 You in beta. Shmo Calls and Shmo Tube are in development. Our existing products have done 7 figures in product sales. ### Shmello Texting, Google reviews, missed-call text back and customer comeback campaigns, in one login. A move from the Shmello name to Shmo is planned. - **Status:** Licensed and extended - **For:** Pawn shops and local stores - **Website:** https://www.pawnleads.com/software - **Capabilities:** Licensed a proven platform, then built the pawn playbook on top; AI review replies; Automations that ship every month ### Shmo Card NFC business and review cards are live. The wider Card offering covers digital profiles, social links, CRM, AI review replies and text marketing; ask about feature availability. - **Status:** Live - **For:** Local businesses and their customers - **Website:** https://www.shmocard.com - **Capabilities:** Live NFC business and review cards; Digital profiles and social links; ask about availability; CRM, AI review replies and text marketing; ask about availability ### Shmo Funds A loan calculator and ledger for tracking money you lend, what is due and what has been paid. - **Status:** Live - **For:** People who help people - **Website:** https://shmofunds.com - **Capabilities:** Loan calculator and payment math; Ledger for balances and payments; Native iOS and Android apps in the works ### Shmo Stuff Keep an inventory of your stuff, including items you lend or rent, with checkout and return reminders. - **Status:** Live - **For:** People and businesses that lend or rent items - **Website:** https://www.shmostuff.com - **Capabilities:** Inventory with condition photos and QR stickers; Lending and rental checkout tracking; Borrower portal and scheduled reminders ### From Me 2 You A private family timeline of photos, voice notes and sealed letters, handed to your child at 18. - **Status:** Beta - **For:** Parents and grandparents - **Website:** https://www.fm2y.com - **Capabilities:** iPhone and Android apps in testing; Letters that unlock on a date; Screenshot protection for family photos ### Shmo Calls A call platform in development for recording, transcription, AI quality review and IVR. - **Status:** In development - **For:** Teams that depend on customer calls - **Ask us about it:** https://shmosoftware.com/contact - **Planned capabilities:** Planned call recording and transcripts; Planned AI quality review; Planned IVR call routing ### Shmo Tube A TV controller in development for showing ads and other content, managed from a remote dashboard. - **Status:** In development - **For:** Businesses with customer-facing TVs - **Ask us about it:** https://shmosoftware.com/contact - **Planned capabilities:** Planned TV ad and content display; Planned remote controller dashboard; Planned updates to what each screen shows ## Shop owners on software we built About Shmo Card, our NFC review cards. > We've gotten 5 Google Reviews just today now that our NFC cards are up and running. It makes it so much easier to get customers to follow through. > > Carli Karlson, Axel's Pawn (Shmo Card customer) > Big shout to ShmoCard for getting our review link dialed in. Our team got 150 reviews last month and 55 so far this week in only 4 days. Great job! > > Scott Nell, Big Dog Pawn (Shmo Card customer) ## Bring us the job your team hates most. Book a free build call. We'll look at how it runs today and tell you straight whether software should be doing it, and what we would build first. [Book a free build call](https://shmosoftware.com/#book) (Free, 30 minutes, no pitch deck) ## Shmo Software A marketing agency and custom software developer building the Shmo software suite and tools for other businesses. Super simple software to solve everyday problems. - **Company:** Shmo Software LLC, 17350 State Hwy 249 Ste 220, Houston, TX 77064 - **Book a free build call:** https://shmosoftware.com/#book - **Contact form:** https://shmosoftware.com/contact - **Instagram:** https://www.instagram.com/shmocard/ - **TikTok:** https://www.tiktok.com/@shmocard - **Our products:** [Shmello](https://www.pawnleads.com/software), [Shmo Card](https://www.shmocard.com), [Shmo Funds](https://shmofunds.com), [Shmo Stuff](https://www.shmostuff.com), [From Me 2 You](https://www.fm2y.com), [Shmo Calls (in development)](https://shmosoftware.com/contact), [Shmo Tube (in development)](https://shmosoftware.com/contact) - **The Shmo family (sister sites):** [Pawn Leads](https://www.pawnleads.com), [Lawn Leads](https://lawnleads.com), [Coffee Leads](https://coffeeleads.com), [Trimble Digital](https://www.trimbledigital.com), [Jeff Trimble](https://jefftrimble.com) - **Legal:** [Privacy policy](https://shmosoftware.com/privacy-policy), [Terms](https://shmosoftware.com/terms), [Accessibility](https://shmosoftware.com/accessibility) © 2026 Shmo Software LLC. Shmo™ is a trademark of Shmo Software LLC.