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A marketing agency and custom software developer for growing businesses

Stop paying your best people to copy and paste. We'll build the software that does it.

Anything your team does the same way every week, we can take off their plate for a fraction of what custom software usually costs, because we write the code with AI. Book a free build call and bring the job your team hates most.

Book a free build callSee what we've built

Free, 30 minutes, no pitch deck.

this used to take 40 hours

Built overnight

Monthly ad report

  • Facebook AdsPulled
  • Google AdsPulled
  • Calls gradedAll of them

Ready for a 3 hour review

We build and run our own software first

7 figuresin product sales from our own software

  • Shmello
  • Shmo Card
  • Shmo Funds
  • Shmo Stuff
  • From Me 2 You
  • 40 hrs to 3 of monthly report work
  • 6 stores with every call graded by AI
  • $350 a month saved by owning our data

Today's the day

Is there software you've always wanted for your business, but never built because of the price?

Custom software used to be for big companies with big budgets. Now we write the code with AI, so the dashboard, automation or app you pictured gets built faster, and for a fraction of what custom software usually costs.

  • The dashboard with the whole business on one screen
  • The automation for the chore your team repeats every week
  • The app your customers keep asking for

Super simple software to solve everyday problems. We like challenges.

How it works

  1. Book a free build call

    Tell us the job your team repeats every week, or the tool you always wanted. We ask how it runs today and which tools it touches.

  2. We build it

    We write the code with AI, so it gets built faster and for a fraction of what custom software usually costs.

  3. Your team gets its week back

    Your people check the results instead of doing the work, and spend the time on customers.

What would your team do with 37 extra hours a month?

What we build

If a person on your team does it the same way every week, it is probably on this list.

  1. Reports that build themselves

    Ad, sales and call reports pulled from the tools you already use, written up by AI and checked by a person.

  2. Call recording and grading

    Every call recorded, transcribed and graded against your own scripts, so you coach with facts.

  3. Data bridges and importers

    Your data moved out of vendor systems and into places you own, and fed to the automations that use it.

  4. Customer comeback automations

    Texts and emails that go out on their own to customers you have not seen in a while.

  5. Web and mobile apps

    Custom tools your team or your customers use every day, on the web, iPhone and Android.

Who it's for

  • Local and retail stores

    • Win-back texts
    • call grading
    • review requests

    Pawn, auto, jewelry and multi-location shops with customer lists stuck in the point of sale and phones nobody has time to review.

  • Marketing agencies

    • Automated client reports
    • call tracking and grading

    Agencies that lose the first week of every month to client reports and cannot hear every call their ads create.

  • Service businesses

    • Data bridges
    • custom dashboards
    • internal apps

    Teams of 5 to 100 copying data between systems, keeping spreadsheets alive, and hiring people to push paper.

What you can build

The tool you always wanted is probably simpler than you think. Here are some of the everyday problems custom code solves.

See all 56 ideas

If someone spends the start of every month building the same report, software can build it for them. Your team just reviews and sends.

Every call is a customer. Software can record, sort, score and follow up on them so none slip through.

The numbers you check every morning, on one screen that updates itself.

The follow-ups everyone means to do and nobody has time for. Software sends them on schedule, every time.

Your systems do not talk to each other, so your people do the talking for them. We build the bridges.

Small apps built around how your team already works, instead of forcing your team into software built for someone else.

AI that knows your business, answers the easy questions and handles the busywork, so your people can focus on customers.

What your customers see and use: websites, customer portals, and web, iPhone and Android apps that make you easy to buy from.

Monthly client reports, built for you

Pulls Facebook and Google ad results into a finished client report that your team only has to review and send.

Replaces
Days of copying numbers into slides
Serves
Agencies
See the receipt

End of day close summary

Adds up the day's sales, payments, voids and cash by register and sends it to you at closing.

Replaces
Tallying the close sheet by hand
Serves
Stores, Service businesses

Monday numbers in your inbox

Emails you last week's sales, new customers and top sellers every Monday, compared to the week before.

Replaces
Running reports from three systems every Monday
Serves
Any business

Staff and tech scorecards

Shows each employee's sales, finished jobs, reviews and call scores so reviews and bonuses are based on facts.

Replaces
Guessing who your top performer is
Serves
Any business

Commission calculator

Figures each person's commission straight from the sales data and hands payroll a finished list.

Replaces
A spreadsheet someone rebuilds every pay period
Serves
Stores, Service businesses

Bookkeeper-ready exports

Packages your sales, expenses and payouts into the exact files your bookkeeper asks for each month.

Replaces
Digging for exports and receipts at tax time
Serves
Any business

Where new customers came from

Tallies how each new customer found you, whether a form, a call or a walk-in, so you know which marketing is working.

Replaces
Asking how they heard about you and never writing it down
Serves
Any business

Call grading against your script

Records, transcribes and scores every call on whether your team followed your script and asked for the visit.

Replaces
A manager listening to random recordings
Serves
Stores, Service businesses, Agencies
See the receipt

Missed call text back

Sends an automatic text when a call goes unanswered so the customer does not just call the shop down the street.

Replaces
Hoping they leave a voicemail
Serves
Any business

A tracking number for every ad

Gives each ad, flyer and listing its own phone number so you know which one made the phone ring.

Replaces
Guessing which ad worked
Serves
Stores, Agencies, Service businesses

Call notes saved automatically

Writes a short summary of each call and saves it to the customer's record along with any follow-up needed.

Replaces
Typing notes after every call
Serves
Any business

Coaching clips for staff meetings

Pulls the best and worst calls of the week so you can play them in training.

Replaces
Searching hours of recordings for examples
Serves
Any business

Hot lead alert

Texts the owner right away when a caller asks about a big ticket item or sounds ready to buy.

Replaces
Hearing about the big sale that got away
Serves
Stores, Service businesses

Voicemail to task list

Turns each voicemail into a written note with the caller's name, number and what they need, and assigns it to someone.

Replaces
Listening to voicemails one by one each morning
Serves
Any business

Back office TV dashboard

Puts today's sales, calls and appointments on a TV in the back office so everyone sees the same numbers without asking.

Replaces
Asking the manager how the day is going
Serves
Stores, Service businesses

Ad spend next to real sales

Lines up what you spent on ads with the calls, visits and sales that actually came in.

Replaces
Matching ad bills to the register by hand
Serves
Stores, Agencies, Service businesses

Client health board

Shows every client's results, spend and last contact on one page, with a red flag on the ones that need attention.

Replaces
Opening five ad accounts before every client call
Serves
Agencies

Job board for the shop floor

Shows every car, repair or order with its status, who is working it and what is waiting on parts.

Replaces
A whiteboard and a pile of sticky notes
Serves
Service businesses, Stores

Aging inventory tracker

Flags items that have sat in the case or on the shelf too long so you can mark them down or move them.

Replaces
Walking the floor with a clipboard
Serves
Stores

Your numbers on your phone

A simple phone screen with the few numbers you care about for every location, updated through the day.

Replaces
Logging into several systems or calling each store
Serves
Any business

Open chair and open bay view

Shows the open slots for every stylist, tech or service bay this week so the front desk knows what to fill.

Replaces
Flipping through the appointment book
Serves
Service businesses

Big customer win-back text

Texts you, or the customer, when a regular big spender has not been in for 60 days.

Replaces
Noticing months later that they stopped coming
Serves
Stores, Service businesses

Loan and layaway due reminders

Texts customers a few days before a pawn loan or layaway payment is due, with the amount and the date.

Replaces
Staff calling down a due list
Serves
Stores

Review request after the visit

Asks happy customers for a Google review by text right after a sale or a finished job.

Replaces
Remembering to ask at the counter
Serves
Any business
See the product

Service due reminders

Reminds customers when their oil change, cleaning, checkup or tune-up is coming due.

Replaces
A card file of reminder dates
Serves
Service businesses

Quote follow-up

Checks in by text or email on every quote that has not been accepted after a few days.

Replaces
Quotes that die in a folder
Serves
Service businesses, Agencies

Birthday and anniversary offers

Sends a note and an offer on a customer's birthday or the anniversary of a big purchase, like an engagement ring.

Replaces
Nothing, because nobody tracks the dates
Serves
Stores, Service businesses

Appointment confirm and reschedule

Confirms tomorrow's appointments by text and lets people reschedule with a reply instead of just not showing up.

Replaces
The front desk calling everyone the day before
Serves
Service businesses

Register to CRM bridge

Sends every new customer and sale from your point of sale into your CRM so your follow-ups run on real data.

Replaces
Exporting and importing spreadsheets
Serves
Stores, Service businesses

Get your data off a vendor's server

Moves your records from a vendor's paid system to a secure server you own and control.

Replaces
Paying every month to rent access to your own data
Serves
Any business
See the receipt

Custom data importer

Takes the messy export from any old system and cleans it into a list your marketing tools can use.

Replaces
Fixing columns in a spreadsheet by hand
Serves
Any business
See the receipt

One customer list for every location

Merges customers from every store into one clean list with the duplicates removed.

Replaces
Separate lists that never match
Serves
Stores, Service businesses

Inventory sync across channels

Keeps stock counts matched between your store, your website and marketplaces like eBay.

Replaces
Updating quantities in three places
Serves
Stores

Leads sent everywhere at once

Sends each website form or new lead to your CRM, the right salesperson's phone and your tracking sheet at the same time.

Replaces
Forwarding lead emails around the office
Serves
Any business

Paid jobs into QuickBooks

Pushes paid invoices and finished jobs into your accounting software without anyone retyping them.

Replaces
Entering everything twice
Serves
Service businesses, Agencies

Opening and closing checklists

Gives staff a phone checklist for opening and closing, with photos, and tells you what got skipped.

Replaces
A paper checklist on a clipboard
Serves
Stores, Service businesses

Intake that fills itself in

Scans a driver's license or a VIN and fills in the customer or vehicle details on the ticket.

Replaces
Typing details off a license or a door jamb
Serves
Stores, Service businesses

Buy counter price lookup

Shows staff recent sold prices and your own past buys for an item so offers stay consistent.

Replaces
Searching eBay on a personal phone at the counter
Serves
Stores

Hold period tracker

Tracks each item's required hold period and tells staff the day it can go out on the floor.

Replaces
A notebook of hold dates
Serves
Stores

Job photo log

Lets techs snap before and after photos and notes that attach to the right job automatically.

Replaces
Photos lost in someone's camera roll
Serves
Service businesses

New hire training hub

Puts your scripts, how-to videos and quick quizzes in one place a new hire can work through on day one.

Replaces
Shadowing whoever has time
Serves
Any business

Quote and estimate builder

Builds a clean, branded quote from your own price list in a few taps.

Replaces
Retyping the same quote template in Word
Serves
Service businesses, Agencies

The "are you open today?" bot

Answers questions about hours, holiday closures, directions and parking by text, chat or phone, any time of day.

Replaces
Staff answering the same questions all day
Serves
Any business

After hours phone answering

Picks up after hours, answers common questions and books a callback or an appointment.

Replaces
Calls going to a full voicemail box
Serves
Stores, Service businesses

Ask your own files

Lets staff ask something like "what is our return policy on gold?" and get the answer from your own documents.

Replaces
Interrupting the manager
Serves
Any business

Reply drafts in your voice

Writes a first draft reply to every review, Facebook message and email for a person to approve and send.

Replaces
Staring at a blank reply box
Serves
Any business

Photo to listing writer

Turns a few photos of an item into a titled, described online listing ready to post.

Replaces
Writing every listing from scratch
Serves
Stores

Meeting notes and follow-up

Turns a recorded client meeting into notes, a to-do list and a draft follow-up email.

Replaces
Scribbling notes while trying to listen
Serves
Agencies, Service businesses

Paperwork reader

Reads invoices, receipts and intake forms and pulls the key details into your system.

Replaces
Retyping info off paper
Serves
Any business

Customer status page

Lets a customer check where their repair, order or job stands without calling you.

Replaces
"Is it ready yet?" phone calls
Serves
Service businesses, Stores

Client portal for agencies

Gives each client one login with their reports, invoices, files and requests.

Replaces
Email threads and shared folder links
Serves
Agencies

Online booking with your rules

Lets customers book the right service with the right person, with your deposits, buffers and rules built in.

Replaces
Back and forth texts to find a time
Serves
Service businesses

Your own loyalty app

A simple app or text club where customers earn points and get offers from your business.

Replaces
Paper punch cards
Serves
Stores, Service businesses

Pay from your phone

Lets customers pay an invoice, a layaway or a loan payment from their phone.

Replaces
Customers driving in just to pay
Serves
Stores, Service businesses

Quote from a photo

Lets customers send photos of an item or a job so your team can reply with an estimate.

Replaces
Quoting over the phone without seeing it
Serves
Stores, Service businesses

A website that answers real questions

A fast, clean site built around what your customers actually ask, with a clear way to call, book or buy.

Replaces
An outdated site nobody updates
Serves
Any business

Don't see yours? We like challenges.

Book a free build callSee all 56 ideas on one page

We've got the receipts

Proof we run on it ourselves

Shmo Software LLC is a marketing agency and custom software developer. Our own agency work gives us real problems to solve, and we use what we build to run the business.

  1. 40 hrs to 3

    of report work every month

    Pawn Leads, our marketing agency

    The monthly ad reports that ate the first week

    Before
    Every month our senior team built Facebook Ads and Google Ads reports for every client by hand. It took about 40 hours, the whole first week of the month, which is also our busiest week.
    What we built
    Software that pulls the numbers from Facebook and Google on its own, builds each client's report, and flags anything that looks off for a person to check.
    After
    About 3 hours of review a month. The reports carry more detail than anyone had time to write by hand, and the first week of the month belongs to clients again.
    • Facebook Ads API
    • Google Ads API
    • AI summaries
    • Scheduled jobs

  2. 6 stores

    with every inbound call graded, running today

    Pawn Leads, our marketing agency

    Every call graded, without listening to every call

    Before
    Our Facebook ads sent people to call the shop. To know which ads brought good calls, someone had to listen to recordings, and nobody has time to listen to all of them.
    What we built
    Tracking numbers on the ads, then an automation that records every inbound call, turns it into a transcript, and grades it against the shop's own scripts and quality checks.
    After
    It runs today for 6 local jewelry and pawn stores. We know which ads bring real customers and which bring junk calls, and owners coach their team with real calls. Nobody sits with headphones on for hours.
    • Call tracking
    • Transcription
    • AI grading against SOPs
    • Alerts

  3. $350 a month

    saved, and the data is ours

    Pawn Leads, our marketing agency

    Getting our own data back

    Before
    Our records were uploaded to a big vendor's server, and the vendor charged a monthly fee to keep holding them. Our own data, behind someone else's paywall.
    What we built
    A bridge: an automation that downloads the new data on a schedule and moves it onto our own secure internal server.
    After
    The $350 monthly bill is gone, and the data sits on hardware we own and control.
    • Scheduled sync
    • Secure file transfer
    • Internal server

  4. Win-back

    texts and emails that send themselves

    Pawn Leads, for the local stores it markets

    Customers you forgot about, coming back

    Before
    The best customer list a shop has is locked inside its point-of-sale software and phone records, where marketing tools cannot see it.
    What we built
    Custom importers that pull customers out of business software and databases, so automations can act on them: people you have not seen in a while, or people who asked about something on a call.
    After
    The right message goes to the right customer on its own, and regulars come back more often.
    • Custom importers
    • Database sync
    • Marketing automations

Our software and the Shmo suite

Our current portfolio includes Shmello, Shmo Card, Shmo Funds, Shmo Stuff and From Me 2 You in beta. Shmo Calls and Shmo Tube are in development.

  • Shmello, the marshmallow

    Licensed and extended

    Shmello

    Texting, Google reviews, missed-call text back and customer comeback campaigns, in one login. A move from the Shmello name to Shmo is planned.

    Pawn shops and local stores

    • Licensed a proven platform, then built the pawn playbook on top
    • AI review replies
    • Automations that ship every month
  • Two Shmo Card NFC review cards

    Live

    Shmo Card

    NFC business and review cards are live. The wider Card offering covers digital profiles, social links, CRM, AI review replies and text marketing; ask about feature availability.

    Local businesses and their customers

    • Live NFC business and review cards
    • Digital profiles and social links; ask about availability
    • CRM, AI review replies and text marketing; ask about availability
  • The Shmo Funds marshmallow banker

    Live

    Shmo Funds

    A loan calculator and ledger for tracking money you lend, what is due and what has been paid.

    People who help people

    • Loan calculator and payment math
    • Ledger for balances and payments
    • Native iOS and Android apps in the works
  • The Shmo Stuff marshmallow carrying a chair and a box

    Live

    Shmo Stuff

    Keep an inventory of your stuff, including items you lend or rent, with checkout and return reminders.

    People and businesses that lend or rent items

    • Inventory with condition photos and QR stickers
    • Lending and rental checkout tracking
    • Borrower portal and scheduled reminders
  • The From Me 2 You app showing a sealed letter

    Beta

    From Me 2 You

    A private family timeline of photos, voice notes and sealed letters, handed to your child at 18.

    Parents and grandparents

    • iPhone and Android apps in testing
    • Letters that unlock on a date
    • Screenshot protection for family photos
  • Shmo Software s'more mark

    In development

    Shmo Calls

    A call platform in development for recording, transcription, AI quality review and IVR.

    Teams that depend on customer calls

    • Planned call recording and transcripts
    • Planned AI quality review
    • Planned IVR call routing
    Ask us about Shmo Calls
  • Shmo Software s'more mark

    In development

    Shmo Tube

    A TV controller in development for showing ads and other content, managed from a remote dashboard.

    Businesses with customer-facing TVs

    • Planned TV ad and content display
    • Planned remote controller dashboard
    • Planned updates to what each screen shows
    Ask us about Shmo Tube

Shop owners on software we built

About Shmo Card, our NFC review cards.

  • We've gotten 5 Google Reviews just today now that our NFC cards are up and running. It makes it so much easier to get customers to follow through.

    Carli KarlsonAxel's Pawn

  • Big shout to ShmoCard for getting our review link dialed in. Our team got 150 reviews last month and 55 so far this week in only 4 days. Great job!

    Scott NellBig Dog Pawn

Bring us the job your team hates most.

Book a free build call. We'll look at how it runs today and tell you straight whether software should be doing it, and what we would build first.

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